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Friday, March 11, 2011

Q&A with Jamie Feuerman of School-Lunch Bagger KidChow

From SF Weekly,
Jamie and Rob Feuerman started KidChow in 2003 as a school-lunch delivery service targeted at busy, health-minded San Francisco parents. The company started out serving three local schools and daily deliveries of 100 lunches, made from mostly organic ingredients. KidChow now delivers over 3,000 lunches each school day to 40 schools, from Palo Alto to San Rafael, and caters for various summer camps.

The company operates out of a 6,500-square-foot facility in Dogpatch with 20 employees. Like many working couples we know, my wife and I use KidChow a few times each week, both to give ourselves a break (there's no better feeling on a Thursday night than knowing that Friday's lunch is taken care of) and to mix up lunch options for our daughters. They love KidChow's Indian food offerings, Caprese sandwiches, and hummus- dipped vegetables far more than than the turkey sandwiches, baby carrots, and fruit strips my wife and I usually pack.

I recently sat down with Jamie to discuss the challenges of managing a business that deals with perhaps the most difficult of all consumers: Bay Area parents and their kids.

Read more at http://blogs.sfweekly.com/foodie/2011/03/school_lunch_kid_chow_jamie_feuerman.php

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