Unlike the stall at Ferry Plaza, Tell Tale's 1,000-square-foot space in Potrero will have actual tables and chairs.
We recall sitting on Santa's lap at the old Emporium store on the site, roughly, of Bloomies. It seemed grand: elves in tights, plywood candy-cane cutouts.
Thursday on Potrero Hill a different kind of grand is stirring, as Tell Tale Preserve Co.'s William Werner launches a new boutique inside Big Daddy Antiques, a four-month-old home shop at 17th Potrero. Big Daddy owner Shane Brown says he's designing the 1,000-square-foot space-within-a-space just for Tell Tale: a communal two-board table form the 1800s, scaffold walls, industrial lighting. "The look is organic industrial ― if you can call something that," Brown says. All the furniture will be for sale, and anyone wearing tights will most likely be a customer.
Read more at SF Weekly