Seizing an opportunity to join the neighborhood's burgeoning creative community, the brother-sister duo behind SF's 30-year-old clothing boutique Modern Appealing Clothing, Ben and Chris Ospital, have joined forces with restaurateurs, Sher Rogat and Margherita Stewart Sagan, of Dogpatch pizzeria Piccino, to convert a 170-year-old horse stable into an artisinal mini-mart of sorts.
Armed with a fresh coat of vibrant yellow paint, the aptly named Yellow Building, which opened in mid-March, will house a new outpost of Piccino and a branch of their famed Blue Bottle Coffee café, MAC's second store and the specialty wine bar DIG. Moving to Dogpatch was a no-brainer, says Ben Ospital, who's always believed "foot traffic and expensive real estate should take a backseat to doing something that really excites people."
In addition to their signature, meticulously-curated selection of high-fashion and up-and-coming designer apparel (they sell everyone from Dries van Noten to Lanvin to SF designers Ryan Roberts and Serial Cultura), MAC's new location will feature made-to-measure workwear-inspired garb, as well as the reinstated Chez MAC home collection, with exclusive goods from locals: Boulette's Larder and surf-boutique Mollusk. "Dogpatch is such a creative neighborhood," says Ospital. "It is sort of the last bastion for people who make things in San Francisco."
To honor this, in June, the Yellow Building will partner with a local philanthropist to host a "Makers-in-Residence" program, which will invite designers and artists from all over to live and manufacture their products on the premises. "There's a sensibility and sense of tradition," when it comes to craft in San Francisco, says Ospital. But at the same time, "Let's move it forward."
★ THE YELLOW BUILDING IS LOCATED AT THE CORNER OF 22ND AND MINNESOTA STREETS IN SAN FRANCISCO. ★